The person that do poineering work: Liu Xiaowei
Poineering time: In March 2010
Poineering place: Guangzhou
Commercial pattern: Do business affairs of mobile Internet electron, thrust has a brand oneself,gucci outlet prospective proportion will pass half.
Obtain wind to send a case: This year in year, obtain Da Chen to achieve 10 thousand yuan of thousands of investment that pitch.
Liu Xiaowei has to treat the status that seems contradiction, the person arrive first of since shift Internet, also be a successor at the same time.
Return early in the Internet 8 years ago when forming agitation,gucci outlet store he is in with WAP business mobile Internet is small have result, the career contrail with old after this also Internet of shift of have not deviate. But till last year in March, his move clean out ability to hold water formally, calm displacement moves electronic commerce, and this market already was the Red Sea.
Nevertheless, his one’s trump card is to use the group understanding to mobile Internet user, kill have a brand oneself, he says he is different ” successor ” . And because ” different ” , this year in year,gucci handbags outlet move naughty obtained brushstroke to come from Da Chen to achieve pitch 10 thousand yuan of thousands of investment.
Edge ” phreatic water ” edge ” effervescent “
Establish move before cleaning out a store, discounted gucci bagsliu Xiaowei been beening the person do poineering work of a little famous energy of life inside the industry.
2004, he still reads in the school when ” snatch a moment ” the WAP business that runs to do Guangdong to save, spent 3 months to become the first when the Guangdong in this domain saves only.
Be in next in a few years, liu Xiaowei is doing poineering work uninterruptedly all the time,original gucci bags began to turn 2006 for instance the entire network company that becomes a mobile Internet, achievement infiltrates very quickly before the industry 3, medium gaining a point establishs together with the group again after a year, almost forestall Internet advertisement. “Although doing poineering work ceaselessly,leather gucci bags but the circle that I did not break away from mobile Internet from beginning to end. ” say according to his word, he is amid edge only ” phreatic water ” edge ” effervescent ” .
Interesting is, move clean out the electronic business affairs that is not Liu Xiaowei to try water shift Internet first.
2009, he serves as allow CEO established a firm of famous mobile cable merchant inside course of study, “Everybody is not quite identical to the development strategy view of the company ” , gucci bags outlethe evaluates himself so break away from. And in March 2010, he was rolled out formally move clean out a store.
Have the difference competition below the brand oneself
Court death? A lot of people so remind Liu Xiaowei kindly. At the beginning of last year,designer gucci bags when him the plan establishs move before cleaning out a store, heard doubt voice indeed many.
This kind of doubt not without the basis.
For instance, mobile Internet is prospective trend really, 3 years? 5 years? The person that you do poineering work, “Bad news ” must rise? Actualer condition is, the opportunity of electronic business affairs in mobile Internet, gucci bags 2012the competitor such as treasure of buying and selling already the swift-footed arrive first is small famous gas, leave move to imagine the space appears naughtily finite.
“I want to do, it is different mobile store absolutely. ” Introduction Liu Xiaowei, with competitors, move clean out the core target user that aims at temporarily at present, it is the crowd that inconvenience of 34 lines city leaves sheet to have a mobile phone again however before computer. Nevertheless, what to sell there is knowledge inside what.
Move at first naughty on when the line, 10 kinds are divided on merchandise category, dress to category of Internet electron business affairs, phyletic and various, and now, move clean out the characteristic according to mobile terminal and user, undertook optimizing to original sort, include bag of mobile phone, computer, dress, bag, shoe to wait, look in Liu Xiaowei, move clean out the thing that selling, it is the requisite of the user certainly, because requisite can be very good,safeguard an user the stickiness to the website.
However, want to take care not difficult discovery slightly only, the backside of the surface and as good as of website of business of other and mobile cable, moving to differ dissimilation naughtily is from kill with having a brand oneself at the beginning.
“Having a brand oneself is to move naughty one large window, the package that we offer, dress is to have a brand oneself. ” Liu Xiaowei says, move naughty there is a partner in upper reaches, supply technically move naughty have brand product requirement oneself. The advantage clearly of this kind of mode, “Can form poor dissimilation with the competitor already, at the same time oneself master price power, can the palm charges appropriate markup ” .
Current, oneself the brand is in move the portion that cleans out total class is not much still. Future, the number that Liu Xiaowei hopes is to pass half. In his eye, move clean out the route that taking, it is old man of traditional Internet industry people the road that had gone and succeeds.
Because,also be such, move clean out this ” successor ” inside the time in a year many be able to ” run quickly ” , from sale of the month a year ago two 3 million growth arrive at present lunar sale 20 million, the number that Da Chen acquires in this year invests 10 thousand yuan thousand.
A market that is misreaded
Liu Xiaowei has ” awkward ” anxious.
For instance, he discovers many people think to do mobile cable business, do namely ” mountain fastness mobile phone ” user, their consumption force is small, did not disentomb latent capacity.
The investigation data of the user tells him basis of Liu desolate flourishing the reporter, move everyday at present the independent UV that cleans out an user passes 1 million, having very large proportion among them is the user that comes from city of line of just a little, user of machine of the intelligence that install eminent holds more progressively than also be in rapid growth, this moves namely the latent capacity place of Internet cable business, be not what what everybody misunderstands ” the small business that carry electricity ” .
“We must understand adequately why the user can shop with the mobile phone, and need not PC shops. ” Liu Xiaowei says, want understanding to show this issue, must begin from the fractional time of the small screen of mobile terminal, user. Electric business user likes current traditional Internet to shop with PC, because,be they at the outset already landform of first impressions are strongest became a custom, at the outset mobile phone terminal and network are far not advanced now, PC is their only alternative.
“If we can teach a batch of crowds first can first impressions are strongest is used to a mobile phone shopping, so the tremendous potential of the market can imagine, this also is why the matter that we decide the goal on the user body that often does not contact PC temporarily now. This also is why the matter that we decide the goal on the user body that often does not contact PC temporarily now..
Of course, liu Xiaowei is clear also ” hurt forcedly ” . At present mobile cable business still is really in ceaseless and perfect process, still cannot place on a par with dimensions of traditional cable business, and the issue paying on the line is one catastrophe problem really, also be the bottleneck that whole and mobile Internet encounters.
“A lot of businesses are not clear still, this is the glamour place of mobile Internet, but be in from the person of full street by the mobile phone, can foretell the huge market that its did not come to. Can foretell the huge market that its did not come to..
Write civil: South Du Xiaoying of reporter Liu Yanyan’s trainee
“Wind ” character ” wind ” language
Content shedding pays is hard injury
Comment on: Da Chen achieves investment manager Tu Zheng
Da Chen values the project of mobile Internet domain quite all the time, wait like business affairs of game, electron. Especially electronic business affairs, every quarter grows 400% compared to the same period, it is fractionize domain development is the rapiddest.
Investment sends a person namely. Liu Xiaowei and his group, be close to the most rock-bottom user to understand the requirement of this group of people, and have powerful executive force. In addition, early of Liu desolate flourishing begins to do poineering work, be mobile Internet is veteran, before doing poineering work to be able to accomplish a trade every time 3, seasoned, for instance the page is browsed, before-sales service, after service do well, the user has experienced.
Look from commercial pattern, move clean out since an integrated store, do in a few perpendicular domains at the same time have a brand oneself, have the way of bit of similar Yamaxun, there is new idea very much in mobile Internet.
In risk respect, because mobile Internet change is very sharp, how can maintain oneself to go in front very difficult all the time, need moves the acuity that cleans out a group will assure safety. Content shedding, paying is hard injury at present, but tomorrow is due can very good solve. Additional, traditional cable business enters mobile Internet to also can bring competitive pressure, move so naughty must want it is better to send advantage, poor dissimilation to be done first, this market is enough big, can have oneself space.
(Article origin: South Metropolis Daily)