Yang Bo: Fabaceous valve community not operation is conveyed with the product
Dispatch of Netease science and technology by ” commercial value ” magazine, gucci outletextremely the combination such as guest park holds ” extremely congress of guest park innovation and product of innovation of 2011 China Internet choose prize-giving celebration ” already on January 7, 2012 Beijing candied club falls next heavy curtain.
This activity cent is the I application of field is open in the morning share link and afternoon of field ” product of innovation of Internet of the 2nd China chooses prize-giving celebration ” . Field is medium in the morning,gucci handbags outlet 9 are seleted product delegate to undertake telling about, 3 honored guests are commented on; Afternoon on field, the product bear the palm such as end of Netease news client (the report before sheet of a list of names posted up sees this) ,discounted gucci bags fabaceous valve net is CEO Yang Bo, subsequently strange tiger Dai of 360 president Zhou Hong did innovation theme interview.
Yang Bo is mentioned ” fabaceous valve community, not operation ” , he thinks operation considers the business that do, convey and come true with the product, user value does not have what conflict with commercial value, because the value of the user can bring commercial value.
Zhou Hong Dai thinks product manager should set out from the user,original gucci bags forget ego, go understanding an user, the product should be accomplished dedicated, pass dedicated the acme that obtains a product.
Cheng Binghao told about the importance that he innovates to the product, leather gucci bagsthe train of thought that the product transmits, and the view that happy net has bit of state of mind that set out anew.
What the person that Wang Xingjiao must do poineering work must be clear about is you and who, what to do, he told about beautiful round net to be in one year this in slow and steady, be in low-key in the story that grows ceaselessly.
Guo Bingxin of author of Talkbox of winner of year innovation product feels each product has his own Fan Shi, popular product, small numerous product can have corresponding person support,gucci bags outlet insist to make the product slowly more acme is small group can be mixed should accomplish.
Share memoir for the person such as Yang Bo below:
Zhang Peng (” commercial value ” chief editor) : What is the most crucial actually, the most crucial still is how to make good product, it is product manager knows a word, operation comes out good product, designer gucci bagsbut backside of these two words has operation an extremely huge system, let a person say not clear big background extremely, at the same time we often are mentioned still the user experiences, but what is user experience, how to promote an user the experience, this also is known person as before not much, and the person that knows truly not quite saying thing.
We were honoured to invite the delegate that there is distinctive temperament on Chinese Internet very much today, north of fabaceous valve A, we have the north that ask A. Welcome A north. I a moment ago respecting, particularly glad to can ask A north to us today extremely guest park, why be most begin, my spy wants to invite you,gucci bags 2012 paying close attention to the development of fabaceous valve all the time, I often want to listen to you to tell, our commerce value once had made a text last year, say fabaceous valve slow company, rose so a caption, I feel fabaceous valve has his distinctive rhythm, have a distinctive color, think how understanding is formed after all particularly, I want to let you tell particularly, fabaceous valve goes to today, in this process, have the node with your extremely deep impression, go up in the improvement of the product for example, on the operation of community, have the node of a few keys, it is you most remember profundity, you share a few stories to us.
Yang Bo: We cancel a the closest node fabaceous valve says, if speak of from the beginning, say we are slow company, actually fabaceous valve does not have a person to want intentionally slow, I feel likely two reasons, because fabaceous valve is a company that can not consult of course, a lot of things need us to fumble, alleged feeling stone to cross a river, then I feel, actually innovation product is to have a very big cost actually, time cost, we experience new pattern, the time that wants many years actually, come down this mode stability, just enter the phase that a health grows next, these 9 years of time, actually yourself is here do sth over and over again, did not happen it seems that from outside, seem very slow, this is the a bitth.
Zhang Peng: We are looked at slow, you are very fast it seems that.
Yang Bo: It is oneself oneself perhaps are observing in trial and error more very. The 2nd reason, because fabaceous valve is as a whole around interest, he is not the real name that an acquaintance concerns, he can move the thing below the line, person of the support of the people on fabaceous valve, the impact between user and user basically is made in this community, around interest, around a lot of community in alternant, this process actually very slow, he grows slowly slowly, a lot of things actually around move he, we are seeing a lot of new pattern, actually you are the dimensions that needs itself user, the ability of oneself group, experience to certain level you see below one share, so he can appear slower, crucial node, I want to do the business of an unusual technique actually.
We want to do to recommend engine, personalized commendation engine, because want to do this business, so a bit feel to taking hammer to look for nail, I know how to be done recommend engine, but in where can be he used? Of course actually the most appropriate is to choose such a lot of products to perhaps serve, the choice is most is books cinema, fabaceous segment or section begins from books cinema, this also is the interest of my individual, the user does not need the product of digital film, he needs a product, what is this product, this what think at first with me is completely different, when discovering this product form, he is the process of the happening of gradual change, the first node is to say actually, what we realize we are being done truly is not one recommends engine, however the product of an user, he may be used.
Zhang Peng: Regression comes to the demand of user itself, not be you want the thing that do to go up.
Yang Bo: We want to make an engine, it is the engine with the most arrogant whole world, but the user does not need, the user needs a car, this car decides not to want, because your engine is good,he is not, because,be other reason, this needs time, this is the biggest node, fabaceous valve is in at that time, be recommend this thing to go up from an all very sedulous things guide, becoming us is very a lot of other functions are waited for in light of a kind of normaller state of mind, we think actually he also is creation user value, include our review, include the social review between our user, include to make component, to recommending for may not is necessary, but we know later, he is to form the component with a the mainest product, after these commendation, can do, so this is we feel the biggest node.
The 2nd political integrity is nodded, we from, we realize, after I do this business, I want to do what thing, however what is the value that I bring to the user, we help the thing that so we do ourselves the thing with user new discovery, help user discovers he still does not have the thing that has heard of, this thing is traditional search actually on engine, not be particularly good, feeling is a huge issue, be present manager of a lot of products and company, have similar idea actually, doing similar business. After once we define our fixed position,discovering new thing, we have a lot of ways actually with respect to discovery is to be in besides algorithm, say we are doing valve of a lot of beanses so, also be actually down user demand, that likelihood that increases a lot of socialization such way, such it is the user is inside this process, he not only pass algorithm, pass a friend to also can discover a lot of useful things, so that is to say, fabaceous valve has the process of a socialization, this is a next node.
The 3rd node, it is the thing that tries to had done us when us expand from books cinema more category when, our discovery is not all more such product, appropriate before of the product configuration of books cinema, valve of this moment beans his community group the community of this kind of type, actually undesigned, those who grow is first-rate, because be inside community, many content, more content, it is the thing that lives around the reality of more category actually, is not around books cinema, this just our direction is consistent, we also are down the user, do this business weller, this is another node, fabaceous valve is apparent exterior look we work in what do community to change, on content more vivid change, he is to the person with a person such relation comes to such society no longer definition, fabaceous valve has more such component, these component put outer ministry, after a moment ago this process says, went 56 years.
Zhang Peng: Fast incomputable.
Yang Bo: Yes, went 56 years, but we experience in the user this thing feels, the user experiences affirmation is important, I feel this is apodeictic, most person says the user experiences its understanding to be us is UE, more designs the issue of the level in the function, but fabaceous valve is when us actually on user experience special attention, we feel this is in company interior, we define it be this is a the most important thing, the first thing, but go up in another line, we think later, it is short-term that user experience says even an user feels very good, very the thing of bright, next he feels very good today, will feel very good tomorrow, around this very good, after possible half an year, after a year, very good all the time, suddenly he did not come one day.
Zhang Peng: Also can have such case.
Yang Bo: I feel very productive to taste is really such, the user says to had been held out, say I play be bored with one day, not was over, perhaps have now update more I use the product of cruel he, did not come, fabaceous valve because his product is extraordinary diversity, actually we are nodded jointly very much, we had not produced such massive case, but when this problem makes fabaceous valve the earliest with us actually, be relevant, we realize the user experiences, he has a farther part, we define him into user value, that is to say you produced what value to the user, this actually more long-term, that is to say you are useful finally, at this o’clock the likelihood decides the user is in two years, after 3 years, still using our product.
Fabaceous valve is the earliest when we are defined, he is useful thing, user experience is actually the 2nd, from ourselves for, a moment ago inside this process, often agree with user demand dispute, every new function and product, the kind that has optimal user experience can optimize him, user value valve of this thing beans his bind sex is first-rate. We come to this thing later look, a moment ago those a few node, I feel he is algorithmic, I feel he is social service, I feel he is a community, I enlarge the scope that I can offer and categorical depth ceaselessly continuously finally, the company goes forth all the time, he won’t get annual new product form such fluctuant influence, make sure our value is expanding all the time, so this is long-term issue, if say you define an user to experience, this is to be in actually long inside application arrives.
Zhang Peng: It is very important that you say this is nodded, user experience, you allow an user every day very comfortable, but one day he perhaps is met exhaustion, some times lead him even, have the product that innovates newly ceaselessly, let him do not feel tired out, more learns new thing, of course we are in actually last year when, also had had a story, we spoke of the user in you at that time, he gives your feedback your opinion via regular meeting, you have a lot of opinions, you sound very good, some opinions you sound very afflictive, some people love you extremely, somebody scolds you extremely, how do you see such, fabaceous valve also looks via regular meeting, so much person loves fabaceous valve, those who scold fabaceous valve is not little also, how do you see a kind of such things?
Yang Bo: We are all the time, the sound that all praising and perhaps scolds the user what imagine attraction from opposite sex I am special one’s own wishful thinking all the time considers as our care.
Zhang Peng: In the heart very powerful.
Yang Bo: Yes, this is the heart with very powerful need, actually I feel the feedback of the user, the opinion of the user should hear forever, next I feel he is to see a reason forever, we are summed up actually, you should listen, but not be the behavior that you turn into on the horse, you need that is to say the cerebra that passes you, you need to pass your consideration, not be to say he says how, we are done according to him so, because actually the user is not product manager, he comes without method actually a thing the him need expression with special very clear perhaps logic comes out, this is another means.
If say according to him directly, can produce a lot of problems actually. Say our broadcast for example, user demand, I should look only recommend, broadcast is our user is newer this appearance, I want a function, I look only recommend, we understand later, actually we see him why want this, often because there is what many books film music collects to update in his broadcast,the reason is, let his screen be brushed very badly, he thinks from inside, these he may not care, I come out this sieve with respect to need, after we realize this thing, we discover, what need to do most is not to be done directly look recommend, however how do I reduce books film music to brush screen.
Look from germ, handle through oneself, we should listen with ear, go experiencing attentively, you should know what he is rear, the user scolds you occasionally is the reason that has him. Additionally quite interesting is, when the product is very small, when the user is not much, obtaining an user to feedback is very direct, it is the earliest directly inside our group, can speak with the user directly, have what problem, you are heard can do, report is very fast, user rife moment, 1 million, 10 million when, this process has very big problem, I am this thing summary later the law of 100 thousand user.
Zhang Peng: Law of 100 thousand user will tell.
Yang Bo: Your user autnumber 100 thousand, the channel that you obtain user opinion directly with respect to invalidation, you go forum sees an user say, this with respect to invalidation, this is large number law, you have the user of 1% , he has this opinion, or he is dissatisfactory, when you have 100 thousand users, you have 1000 users actually, have such problem, assume the user expression of 1/10 comes out inside 1000 users, 100 users expression comes out, should have 100 users when scolding you, the sort of feeling blots out the sky and cover up the earth namely, you differentiate without method 100 users scold you and 10 thousand users to scold you, he is a very small proportion, but you had been measured without method.
On this foundation need uses otherwise, of course we use what think of the most easily more very much, it is to use a number to solve these problems, do a lot of a lot analysises, also have of course a few otherer I feel more objective such more normal perhaps product, the method of product manager is to be able to accomplish this thing, this becomes very important, I feel you bright in the user carry on when, you are listened attentively to actually directly.
Zhang Peng: Very happy thing is when the user is little, the user became much just be your painful beginning, you cannot very direct bring into contact with his feedback, it is confluence is together.
Yang Bo: Because his number is very large, without the number with method large resolution, so the likelihood needs more active go getting, listen is not passivity over, look over.
Zhang Peng: I feel to congratulation this year actually A north, alpha city, is the energy that A Ercheng is yourself investment very much?
Yang Bo: Resemble my plot of land for personal needs a bit. Why to a moment ago come up? Because I want to run a lot of businesses as CEO, we have first-rate product manager to be in canal, alpha city, can new chief is taken over, but I and a few people, the number is not much, 67 people do this business together.
Zhang Peng: Our feeling is in alpha city go one year inside, he also resembles the fabaceous valve company that a moment ago I say a bit that feeling, measure thinks you always cannot see he is popularized very much, very anxious perhaps hair force, this kind of feeling was not experienced all the time, you say you are plot of land for personal needs today, you are what train of thought, do you control his rate of purpose, you are reluctant to leave an user group little when.
Yang Bo: User group had held out less, too little insalubrious, I feel, we feel his product has a problem, feel his configuration still has a problem, because of alpha city actually very big, he thinks the business that do is too big, I feel he has a problem, he became a few new thing ground on a lot of levels
Zhang Peng: Innovation is too much.
Yang Bo: Innovation is too much, these innovate, inside this project a lot of very big when just can appear, we solved a few problems ahead of schedule, inside this process, because he is, additionally he is a test project, actually I do not understand an user to feedback occasionally is to say, what the user says I am the most malcontent to fabaceous valve is, you have two things, one is fabaceous valve says, one is alpha city, cancelled him, fabaceous valve said to cancel immediately, I do not understand alpha town, he is on the side, he is not cloggy you.
Zhang Peng: The user is looked at not pleasing to the eye.
Yang Bo: Yes, ourselves considers as an experiment the project, I should try test project something, his itself we are in without the plan present phase, he can become bigger and bigger, there are a lot of a few problems on our design additionally, we also are being solved stage by stage, we feel to suit to put particularly much user to use not quite, average user will use, the likelihood that he suits is a few special be happy stick one’s chin out, be used to a few products that often change such in advance user such, compare brave a few users, let them use, this dimensions is not particularly big user group.
Zhang Peng: A moment ago actually you also speak of fabaceous valve, the course that he changes to a community from a tool, a lot of people yearn for very much, because everybody feels now, gregarious, include a community model a such orgnaizations are a such products with a very important very strong stickiness, but everybody can speak of this kind of operation inside community is one looks very ambiguous, very fictitious concept, how do you understand the operation of community, the benign development of a community, what kind of thing does he need to go does drawing assist him with its?
Yang Bo: Community operation this thing, I feel this concept has community now the dot is used to rot, he the meaning is very actually wide, we define fabaceous valve interior way station of group of the valve that it is a beans, the activity on the line, he is our community, from operation this thing, we actually very simple, we not operation.
Zhang Peng: Not operation, freedom grows.
Yang Bo: So this thing we are need study actually, we are in all the time director of action community operation, have two years, have a lot of users every time, a lot of people are very interested, we talk, after talking a long time, we discover, ourselves is not quite clear want to look for a person what to do, because arrive till now, the issue that normally the operation on the meaning considers to do inside fabaceous valve community we are to use product measure to convey, so for example if I solve a few problems, want to do a few guide, similar issue, drive a few businesses, we are passed press button from above move below, come true with such thing, is not to say, become community operation without the person to now, because community home page is of algorithmic and automatic numerate, we do not do the business that the topic perhaps acclaims inside community, so we actually, we did not edit community, to now one is done not have.
Zhang Peng: So you believe enough good product, what he can bring a real community actually is active, he is the nature in you is met active.
Yang Bo: We are experienced now is, community actually his product configuration compares itself normally simple, so you just problem, I from product configuration one pace in the future is done, look from a lot of people really, this product itself does not have what good distinction, I feel this kind of logic holds water, I also feel, product itself is done not have too big divisional, so the key is absent product configuration, but the content operation that does not mean a key to depend on us saying, we feel to be able to achieve such goal likewise through the product.
I cite a case, the community of fabaceous valve takes the quality of content seriously very much all the time, some earlier we seek time content and quality, do not have the content of particularly too much water, how are we to do? A lot of companies become operation, will edit, put forward good content, such doing, how is fabaceous valve made actually, when we are doing a design, group core is a small forum, post in forum next, have time stick, we at the beginning time stick put in by button all from the back, won’t again advocate at the back of stick, when you reply, you need to see all answering stick you to reply again, not be to look advocate stick replied immediately, if look advocate stick, had said before you say.
It is actually such, this moment brings inconvenience to the user occasionally, on user experience for, you can say he is not first-rate, but long-term will tell, the content quality that I feel he can assure this community all the time he is to be able to keep better, long-term will tell, from user value for, actually he is hold water should do to accept or reject so.
Zhang Peng: The experience of the user should serve actually at.
Yang Bo: Final for, what did the user get from this community. Easy tomorrow today, why be still here every time, this is very big question, was thought this, when having, need experiences this in short-term user, have accept or reject, not be the thing that says all users want you are done immediately, because the user is not product manager, he won’t think very far, when you did these businesses, you won’t be brought for a long time to the user damage, he himself did not realize, when that its happening, I look for an user to come do accounts, you want this at the outset, washed-up now, you also cannot find a person.
Zhang Peng: You a moment ago said this a little bit to be inspired to us very big, it is occasionally not operation, not the backside of operation should form a such good interactive atmosphere and an interactive mechanism through the product, the face depends on saying again here, just do not serve at his bright, more important the value that he can create an user finally.
Yang Bo: Community is a very complex zoology environment, we can think community to he is a complex zoology system, there is the user of various type inside, appeal to beg, he the scale of extraordinary wide gap these you should see what should do, these things can pass what will do on direct product form rarely, often put a small link namely, just because such, we should be put mainly here face, he has much business to need to do, want to be done very lucidly, but may not user can see these possibilities.
Zhang Peng: Actually advanced face can not see the user very clearly very much work. We also care a problem very much actually, very much now poineering group, everybody can feel, be like commerce, want to make money e.g. me, I want gain, this time is right this kind of atmosphere of community, to the atmosphere of the product, can cause certainly it seems that destroy, how do you see this problem, how should the balance among this hold, this kind of sweetness with be put in better is nodded, can make an user euqally happy, enterprise also can very make money?
Yang Bo: I can tell this thing, our user has made an investigation, him user does an investigation to say, you like fabaceous piece most inside all functions what thing, like be on the air, like to collect, I am written down is end product inside, before 5 or before 10 inside having is advertisement, the user says to like ad, we feel very happy, so I do not feel all the time, substantially these two things have substaintial conflict, logic is such, when you see user experience do not see business only, this moment produces conflict easily actually, we see user value.
We feel I produce enough user value, the value of fabaceous valve user is real to him life actually it is helpful, have promotion, he can make this user value naturally commercial value, you are alleged commercial pattern, trade perhaps, the face produces value of a lot of commerce to the user in commercial value, you are shared among them one fraction is good. The user that so I had had only experiences but the user value that has done not have, I am done commercialize it is very difficult to be met, you are done commercialize a thing to be able to harm user experience, these two things mediated without method.
The business that fabaceous valve does, have a lot of value to the user, the user discovered a book on fabaceous valve every time when, when he decides to want to buy, my work in the same placing produced value to the user, I also gave the author that publishs this book and press to produce value, also produce value to the bookshop, this is value of my generation commerce, he is from do not have those who have generation, user need not fabaceous valve won’t discover this book, he won’t be bought, this function is not malign advertisement, so I feel to have an essence, let this thing have a strong point.
Another reasons, from fabaceous valve for, here is likely every company, the goal of the rhythm because of him and his phase will be different, fabaceous valve we are luckier, we can do a lot of businesses all the time with rhythm of a kind of ourselves, we all the time the value the user, user experience includes user dimensions to be put on very important thing, I feel to commercialize it is OK to catch up with, his nature follow-up, natural follow-up when, it is very easy actually and very natural, inside this process, I feel right to the harm of the experience of the user is not big actually, I often feel our advertisement is the one part of our content even, he helps us define the brand of fabaceous valve.
Zhang Peng: Is advertisement the one part of content?
Yang Bo: Yes, he also helps an user find a few quite interesting things, long-term will tell, besides advertisement new commercial pattern, these are very natural, he can come to moment, of course that is to say, what you may need to abandon is to say, I want to be in 3 years two in, I should become a how much big company of 100 million, my income wants such, you meet this moment naturally be done toward this target, can pester a body a lot of internal issues, although put user experience on the concept,be in the first.
Zhang Peng: Every day talk about again and again is trashy also.
Yang Bo: Whole your rhythm, inside the process that I a moment ago said, such contradiction is not to do not have, classics regular meeting arises between different branch such a few discuss or a few controversy, but as a whole, in fabaceous valve content, everybody, include us to door of Department of Commerce agrees consistently and agree with the value of the user, user experience is forever the first.
Zhang Peng: I feel today from you here, my particularly clear sense, feel one intuition gets fabaceous piece before this kind of its development is special not sedulous so an enterprise.
Yang Bo: Did a thing we play naturally.
Zhang Peng: We feel at that time is to hold in the palm grow naturally in the hand, did not water to did not fertilize, let his free growth, down situation and row, this is fabaceous valve brings us today everybody more inspiration, we should thank A north to attend us end of the year this conference, can share the experience with valuable so much altruisticly, it is OK that I feel A north wants to go to the lavatory the mailbox oneself can be told with everybody, later if everybody needs to communicate, still can continue to communicate with A north.
Yang Bo: We need good product manager particularly all the time.
Zhang Peng: Everybody thinks what communicate with him to still can continue to communicate, we thank A north, thank. I should come up please below my old friend, golden file, we are media person, you are undeserved later media person, you admitted into the product with respect to transition, manager of so-called now product.
Gold: Preparation becomes an eligible product director.
Zhang Peng: I want to ask you, you arrive from media person among the process of product manager transition, whose inspiration be crossed?
Gold: I had said before, one gets Zhou Hong of one inspire quite big, I why transition, with myself that book profound revolution is concerned, I am small innovation writes this book, actually we call Laozhou the king of small innovation, he is get right on the job.
Zhang Peng: You two still have so a relation.
Gold: This also is why to want to ask what golden file regards us as guest to chair, we should get on us please below 360 president week letter drop a gentleman, they are discussed together real innovation is searched in user demand, good.
Gold: Arrive today now, I feel with respect to two words, listened to the summary of very much in the morning innovation, include a person, x of two words ox, because I turned today a of your innovation congress small gain, those who write is a theme it is bovine X, a lot of person leaves a message backside of X saying an ox has 2 X and bitter X, laozhou is the king of bovine X, the battleplan in bovine X, at the same time very significant today, why will tell, laozhou has two characteristics, the first compare bovine X, the 2nd, do not install X, and I think today is actually can say some of dried food really, tell everybody, bovine X backside we how so not bitter X also not so 2 X, I come directly first a small issue, we will let old Zhouxian open a field, we know, comrade Laozhou also is in recently cannon a concept, where is what concept? Calling a concept is innovation, where is what meaning? A